Air: A Review - Who Knew That Shameless Corporate Ass-Kissing Could Be So Entertaining?
/****THIS IS A SPOILER FREE REVIEW!! THIS REVIEW CONTAINS ZERO SPOILERS!****
My Rating: 3 out of 5 stars
My Recommendation: SEE IT. A rare treat of a well-made movie for grown-ups. Not life changing but undeniably entertaining.
Air, the new movie about Nike’s push to sign Michael Jordan to an endorsement deal in 1984, is, to quote Kris Kristofferson, “partly truth, partly fiction, a walking contradiction”.
The film, which is directed by Ben Affleck and stars Affleck as well as his old buddy Matt Damon, is the rarest of rare things in our current culture in that it’s a movie featuring movie stars, made for grown-ups in which everyone involved is exceedingly competent at what they do.
Ben Affleck’s direction, the cast’s performances, first-time screenwriter Alex Convery’s script and Robert Richardson’s cinematography are all, at a bare minimum, competent and often much more than that. For this reason alone, the film is undeniably entertaining.
It’s a testament to Damon and Affleck’s star power, and the professionalism and skill of everyone involved, that even though viewers know how the story ends, Air is still a compelling and captivating story that at times is remarkably exhilarating and even moving.
Matt Damon is terrific as Sonny Vaccaro, the guy leading the charge to get Michael Jordan to sign up with the then basement-dwelling, third ranked basketball sneaker company, Nike.
Damon has always been a top-notch movie star actor, and he brings all his skill to the fore as the lovable loser Vaccaro. Damon is a pleasant and oddly charming screen presence who effortlessly carries this story from start to finish.
Viola Davis, who plays Michael Jordan’s mom Deloris, is outstanding in her supporting role. With minimal screen time Davis imbues Deloris with a silent authority that dominates the drama. Every time she is on-screen, she is subtly the center of the universe. It would be difficult to imagine a scenario where Davis doesn’t get nominated for an Oscar for this performance.
Ben Affleck is very good too as Phil Knight, the very strange founder of Nike. Affleck is fantastic at being unintentionally funny and if Phil Knight is anything it is unintentionally funny.
Affleck’s direction is solid as well. His decision to not make Michael Jordan a major character in the film, and to not show Jordan’s face, were pretty brilliant as the movie could have easily spun out of control and turned into a rather cheap, made-for-tv type of project with a Jordan imitator joining the festivities.
All that said, there are some things about Air that leave a decidedly bad taste in my mouth.
The first of which is that this movie is undeniably a piece of corporate propaganda and hagiography. This isn’t just a film about American capitalism and corporatocracy, it is a celebration of American capitalism and corporatocracy.
The movie bends the truth to some extraordinary degrees in order to pretend it isn’t celebrating the rather deplorable parts of American capitalism and corporatism symbolized by Nike, and to act like it’s actually a tale about the working man fighting against corporate power.
Jordan is made out to be a pioneer who broke the mold regarding shoe contracts by demanding profit sharing and his mother Deloris makes the case that “young black boys will pay a lot for this sneaker and that money should go to my son!” She also says that workers like Vaccaro, and black athletes endorsing sneakers, are exploited by companies like Nike, and Converse and Adidas and they deserve more of the profits.
This is all well and good and is a nice bit of drama for the film, but the fact that Nike pays slave wages to third world workers in order to make their sneakers goes unsaid and unacknowledged. Also unsaid and unacknowledged is the fact that Nike sell their status symbol shoes at exorbitant prices that are so high that in the 80’s and 90’s they often caused crime and violence by young black men against other young black men in order to get them.
In addition, it is also a bit unnerving that Sonny Vaccaro, who is widely considered by many in the know to be one of the sleaziest people from the amateur basketball scene back in the 70’s and 80’s, is made out to be the good-hearted, kind, lovable hero of the movie.
Vaccaro was a shark who was deeply involved in all sorts of shady shit back in the day, and to see him in the film and in the film’s prologue, portrayed as the champion of the good, the noble and the right is a bit much.
There’s an interesting monologue in the film about the Bruce Springsteen song “Born in the USA”, which was enormously popular in 1984. The song, which was co-opted by Reagan as a flag-waving theme song, is actually a lament about the brutal decline of America, but because its morose lyrics are accompanied by the energized music of an uber-patriotic anthem, the song’s meaning gets lost and its artistic power usurped.
It could be that Affleck uses the “Born in the USA” monologue to let astute viewers know that he is trying to hide his critique of the insidious nature of American capitalism and corporatocracy in plain sight in this hagiography. I’d like to think so…but Air feels too weak in its criticisms and too vociferous in its praise of Nike (and all that it represents) to pass that test, and thus feels like just the anthem part of “Born in the USA” without the existential lament at its core.
The reality is that Air is really a movie about marketing that is itself a piece of marketing. The film, with its fantastic soundtrack of 80’s music, looks and feels like a two-hour commercial for Nike. In this way it is almost an extension of The Last Dance, the ten-hour Michael Jordan docu-series that was so gloriously received by everyone but me back in 2020. That docu-series was shameless legend cultivation and brand buttressing of Michael Jordan and was produced by…you guessed it…Michael Jordan. But our culture is so enamored and addicted to narcissistic self-promotion and propaganda, that no one cared they were being fed a piece of self-serving bullshit.
Speaking of shameless marketing and self-promotion, it is strange that Damon and Affleck are out pounding the pavement selling this movie and pretending this is their first reunion film since their smash hit Good Will Hunting back in 1997, for which they won a Best Original Screenplay Oscar.
Damon and Affleck’s last actual on-screen and writing credit reunion was Ridley Scott’s underrated 2021 film The Last Duel. The Last Duel was overlooked by audiences and snickered at by critics, but I thought it was very good, so to see Damon and Affleck pretend like it doesn’t exist is somewhat bizarre…but makes sense in terms of marketing as the Damon-Affleck reunion card is being played again. As they say, everything old is new again…apparently even on-screen reunions that already happened two-years ago.
Also a bit odd is the fact that this movie is the first from Damon and Affleck’s production company Artists Equity, which is all about paying workers above and below the line fairly and with equity in the film.
That the narrative of Air somewhat reflects the business model of Artists Equity is clever, as is Affleck talking up how he looked out for first time screenwriter Convery and promised him he’d get full credit despite some rewrites.
But that “looking out for the working man” narrative feels like window dressing when the movie it is placed in is an embarrassing ass-kissing of sweatshop masters Nike made by the deplorable demons at Amazon. I mean…yikes…you’d be hard pressed to find two companies as destructive to working people and our culture as Nike and Amazon. This insidious approach is somewhat reminiscent of the Best Picture winner Nomadland, which told a tale of the working poor on the fringes of society yet disgustingly managed to portray Amazon - which is well-known for its abuse of workers and labor practices, as a friend to the working man and wonderful worker’s paradise.
And yet, despite the rather repulsive pro-corporation politics and economics on display in the movie, Air is an irresistibly entertaining and unrelentingly enjoyable movie, which is a testament to Affleck and Damon’s talent and star power.
In conclusion, Air is in rarified air in that it’s a movie for grown-ups that features movie stars confidently filling up the big screen. I highly recommend it and can guarantee that while it won’t change your life, it will definitely leave you satisfied.
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