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An Autopsy of Bombs: The Fall Guy and Furiosa Edition

****THIS IS A SPOILER FREE ARTICLE!! THIS ARTICLE CONTAINS ZERO SPOILERS!!****

This year we’ve had a few notable box office bombs, the most intriguing of which are The Fall Guy and Furiosa.

Like the vast majority of people, I did not see those movies in the theatre, hence their under-performance at the box office. But now both films are available to stream and I recently checked them out to see what, if anything, I missed, and if they deserved to be ignored in the theatre.

Let’s start with The Fall Guy, which is currently available to stream on Peacock.

The Fall Guy, directed by David Leitch, was set up to be the big office blockbuster to open the summer movie season when it hit theatres on May 3rd. The film, which stars Ryan Gosling and Emily Blunt, had a huge marketing push pre-release, which included a witty bit of banter at the Oscars between the two stars. The film sold itself in a plethora of television ads as an old-fashioned, 1980’s style Hollywood action movie with likeable movie stars (Gosling and Blunt).

But upon release the film fell flat as nobody came out to see it. It was number one at the box office on its opening week, but with a severely subdued haul of $35 million. Not great. It went downhill from there.

It dropped to number two in its second week of release and then fell off a cliff. It ended up making a paltry $180 million in total off of its $120 million budget. In Hollywood accounting, that means it lost a ton of money. (Hollywood accounting means you roughly double the budget to account for marketing and for the theatre’s haul – and the rest goes to the studio – so The Fall Guy is about $240 million underwater)

So why did The Fall Guy fail?

The Fall Guy does have two very charming and beautiful movie stars as its leads, Ryan Gosling and Emily Blunt, who are, you guessed it, very charming and very beautiful. But on the downside, The Fall Guy is a movie no one wanted…and so no one went to see it. Myself included.

The movie is sort of attached to the rather forgettable B-tv series from the 80’s, The Fall Guy, which is second rate Lee Majors material, as Majors is remembered for the Six Million Dollar Man, not The Fall Guy. But The Fall Guy brand doesn’t have a built-in fan base as Gen Xers may remember the show from their childhood but don’t really give a shit about it because it wasn’t beloved, and younger audiences will have absolutely never heard of it.

Another major issue is that The Fall Guy is, frankly, a really bad movie. It features an abysmally incoherent and relentlessly stupid script, as well as stunts that are rather tepid and cinematically mundane.

As charming as Gosling and Blunt are…and they are incredibly charming…they’re not charming enough to tolerate the excruciatingly boring and stupid nonsense going on around them for the duration of this idiotic movie.

In some ways The Fall Guy is meant to be a love letter to stunt men, which I suppose is a nice thought. Stunt men are a different breed (and deserve an Oscar category)…but if you’ve ever met one you know that while their work is often interesting, they often are not.

On the bright side stunt men will always be happy to have you break a chair over their head, which is very cathartic. Truth is I’d rather break a real chair over my head than watch The Fall Guy again.

The Fall Guy’s failure is a stark reminder that wishful thinking from the C Suite of Hollywood studios doesn’t translate into audience interest. The Fall Guy had seemingly everything going for it except for the two things it actually needed, audience interest and good storytelling. Oops.

In conclusion, The Fall Guy most definitely deserved to fail, and it certainly did just that.

Furiosa: A Mad Max Saga on the other hand…

Furiosa is the fifth film in the Mad Max franchise and is a prequel to 2015’s fantastic Fury Road, which received ten Academy Award nominations, including Best Picture and Best Director, and won six Oscars.

Fury Road didn’t break box office records but it did break more than even making $380 million on a $160 million budget.

In all honesty I am not a Mad Max fanatic. The first movies came out when I was a kid and I didn’t see them in the theatre. I did see them all as a teen on VHS though, and liked most of them (I wasn’t a real fan of Beyond Thunderdome), some a great deal…but it’s not a franchise with which I ever strongly identified despite my respect for it.

When Fury Road came out in 2015 after a thirty-year absence of Mad Max material, I didn’t see in the theatre but caught it on cable…and was absolutely blown away. Fury Road is an astonishing movie and is a monument to director George Miller’s brilliance.

Despite having missed the boat on Fury Road in the theatre, when Furiosa came along I, being the moron that I am, once again didn’t venture out to theatres to see it. In my defense, my time is much more limited now than it was back in 2015 (having kids will do that), so I sort of have an excuse – but not a very good one.

Unfortunately, I was not alone in not seeing Furiosa when it hit theatres on May 24th, as the movie made a measly $172 million during its run against a $168 million budget. The film performed so poorly that it seems likely that the Mad Max franchise may have breathed its last breath. Considering that the franchise’s director, George Miller, is 79, one can assume at the very least that Miller is done making Mad Max movies…which is a shame because he is extraordinarily good at it.

But now Furiosa is streaming on Max and I’ve seen it.

I can report that missing Furiosa in the theatre was a grievous mistake.

Furiosa isn’t perfect by any means. For instance, it isn’t nearly as good as Fury Road. But…it does feature some truly imaginative and original stunt sequences that are breathtakingly spectacular.

The film also features a stoic but solid performance from Anya Taylor-Joy, who lives up to the name of Furiosa with a fire in her eyes that is undeniable.

All of the magic that make George Miller such a dynamic moviemaker are evident in Furiosa, as he shoots his action sequences with a verve and aplomb that are unequalled in our CGI addicted world. (to be fair there is some CGI in Furiosa, but nothing compared to most movies).

As for why a film as good as Furiosa failed, it is difficult to say.

The marketing for Furiosa wasn’t particularly strong, I mean it didn’t move me to go see it, so that could be a reason.

I do recall the marketing being “female driven”, and some have speculated that having a female lead, Anya Taylor-Joy, could have turned off male audiences, so that could be it. People are certainly tired of culture war bullshit in their movies – myself included, and the impression could’ve been given by Furiosa’s marketing that this was a girl power movie…which is kryptonite nowadays for male audiences. But counter to that, that certainly wasn’t the case with Fury Road, which starred Charlize Theron, so it seems to be a thin argument. Although counter to that counter, Tom hardy had a starring role in Fury Road as well, so who knows.

Another reason could be that Furiosa is a prequel and people are tired of prequels and of having to “do the homework” of having to see all the other movies just to understand what is going on in the new movie. I think Marvel definitely suffers from this and maybe Mad Max does now too.

The truth is that Furiosa’s failure is both a mystery and frustrating to me. It’s a mystery because I can’t quite pinpoint what caused it, and it’s frustrating because Mad Max is a perfect action franchise for our times and would be a great franchise for Warner Brothers to mine for film and tv projects going forward. But now with Furiosa’s failure, that won’t happen.

After having seen Furiosa, and having found it to be a very well made, extremely solid piece of action entertainment and a noteworthy bit of Mad Max franchise filmmaking, I really don’t know why people didn’t go see it and why word of mouth wasn’t better and more useful.

To end this discussion, here’s my ranking of Mad Max movies.

5. Mad Max: Beyond Thunderdome – Not an awful movie but easily the worst of the Mad Max movies.

4. Furiosa: A Mad Max Saga – This movie is world’s better than Beyond Thunderdome, and is very close in the running with Mad Max and Road Warrior.

3. Mad Max – The original is a down and dirty and disturbing movie that is undeniable.

2. Mad Max: The Road Warrior – The franchise makes the leap into the big time with a gritty and explosive action extravaganza.

1. Mad Max: Fury Road – The best of the best. Truly extraordinary piece of action filmmaking.

And finally…my ratings for The Fall Guy and Furiosa.

THE FALL GUY

Streaming: Peacock

Rating: 1 out of 5 Stars

Recommendation: SKIP IT

FURIOSA

Streaming: Max

Rating: 3.8 out of 5 stars

Recommendation: SEE IT!!

Thus concludes today’s autopsy of a bomb…or bombs as the case may be.

 ©2024

Trump, Parasite and the 2020 Election

Estimated Reading Time: 5 minutes 57 seconds

This is an extended version of an article that was originally published on Friday, February 21, 2020, at RT.

TRUMP HATES PARASITE BECAUSE IT PREDICTS HIS ELECTION DEFEAT

Movies are a bellwether of public sentiment, and last year’s crop of class-conscious nominees, such as Best Picture winner Parasite, spell doom for Trump’s re-election.

Last night (Thursday February 20th) President Trump told a raucous rally crowd that he was not a fan of Parasite winning Best Picture at this year’s Oscars.

I think Trump despises Parasite, the South Korean film about class divisions and class struggle, because he unconsciously understands that it is a foreboding omen that foretells his electoral defeat come November.

As longtime readers know, I have developed a theory, named the Isaiah/McCaffrey Wave Theory, that is meant to track trends in the collective unconscious through various data points. These data points are then turned into waves - such as historical waves, empire waves, generational waves, time waves, and culture/art waves.

The theory is rather complex and is simply too long and complicated to coherently boil down in a blog post. So for this article I have simply focused the lens of the theory down to the culture/art waves as a way to measure unconscious trends before, or as, they turn into public sentiment.

In terms of the McCaffrey Wave Theory’s (MWT) viability, it did accurately predict the last presidential election - the first in which it was used…which most prognosticators, political scientists and other theories did not. In fact, the MWT thought that Trump’s victory was glaringly obvious…which is why I was so puzzled when everyone else was so shocked by the result.

In regards to the culture/art wave of the MWT, the primary (and most easily digestible) data points are the top ten box office films and Oscar nominated films for the year previous and the year of a presidential election. There are other secondary data points as well, but box office/Oscars are the one that we will use in this article because those films are the ones that most resonated with the general public. (And it should also be noted, film is not always the primary art/culture data point, that changes through history as different art/culture forms take precedence over others.)

Artists…even those that work in corporate Hollywood, are like antennas attuned to the collective unconscious, and their art is the act of taking the unconscious and making it conscious. In other words, artists take dreams and put them into reality. These artists are not consciously predicting the future, they are just acting on whatever resonates with their own subconscious when they are choosing what stories to tell and how to tell them.

Due to the nature of the film business, it takes years for their work to come to fruition…which is why cinema can be a leading indicator of what comes next in public sentiment as the lag time between concept and fruition gives time for those sentiments to come closer to the surface of the collective consciousness.

According to the McCaffrey Wave Theory, the titles, narratives, themes, color palettes and archetypes present in the most popular (box office/awards) movies hold clues as to what lies ahead in terms of public political preference.

The basic premise regarding these pieces of information, is to consider them like a dream and interpret them through a Jungian perspective. Dreams come from the unconscious, and movies/art are collective dreams born of the collective unconscious. Jungian dream interpretation is used because it is the best way to try and decipher the language of symbols with which the unconscious (collective or personal) communicates.

With this in mind it is also worth remembering that Oscar nominated and Box Office winning films aren’t just about the movies, but the marketing around those movies. The messages of these movies are not confined to the two hour viewing experience or to just those who see the film, because marketing will put incessant advertisements, tv and radio commercials, magazine and newspaper coverage, and billboards and posters in front of the entire populace. This will have the effect of not only being a leading indicator of public sentiment by expressing the symbols of the collective unconscious, but, as Freud’s nephew Edward Bernays teaches us, also being somewhat of a driver of that sentiment.

With all of this background in mind…let’s take a look at recent electoral history using the MWT before we dive in what lay ahead for 2020.

2016 ELECTION

The box office and Oscars accurately foreshadowed Trump’s 2016 win as in 2015 both Spotlight and The Big Short, two stories about outsiders taking on a corrupt establishment – The Catholic Church and Wall Street respectively, won Oscars, with Spotlight winning Best Picture.

Three other nominees, The Revenant, The Martian and Mad Max: Fury Road, were about men overcoming long odds and surviving in the starkest of situations. These films also had very distinct color palettes, with Mad Max and The Martian having red as their primary color, and The Revenant having blue as its primary color. These films also had similar visual schemes as they frequently used wide panoramic shots of bleak and desolate landscapes.

Even the title, Mad Max: Fury Road, was a sign of what lay ahead, Mad, Max, Fury…these words are obviously pointing to a jolting amount of anger coming to a boil in the collective unconscious. In terms of Trump, he was Mad to the Max, and his road to the White House was paved with Fury -and in the wake of his election, Democrats were the ones at Maximum Mad and filled with Fury.

Symbolically, these films tapped into the archetype of the outsider taking on the corrupt establishment (Spotlight, The Big Short), and the individual man overcoming staggering odds to survive in the bleakest of environments. Trump followed suit as he ran as an outsider taking on Washington and survived bleak odds and the grueling gauntlet of a decidedly adversarial establishment media to win.

The 2015 box office also presaged Trump’s election, as the box office champ, The Force Awakens, could’ve been titled “The Populist Force Awakens”, as it foreshadowed a forceful awakening of something. That something was the populism that propelled Trump to the Republican nomination and elevated Bernie Sanders to be a threat in the Democratic primary.

Like The Revenant, The Martian and Fury Road, The Force Awakens also used similar wide shots of bleak environments as the previously mentioned Oscar nominees, and also had a clashing red and blue color scheme…most notably in its movie poster…where red (the color of Republicans) is superior to blue (the color of Democrats). (See visual aids below)

Another top ten box office film in 2015 was Hunger Games: Mockingjay Part 2. The title “Hunger Games” is all about warfare and a lack of resources…people being hungry and there being winners and losers. This is the same theme that Trump ran so successfully on in both the party and general elections. In addition Trump’s favorite political tactic, “mocking”, is also prominently highlighted by the title.

Two other 2015 top ten box office winners signaling Trump’s victory were Mission Impossible: Rogue Nation and Minions. Mission Impossible: Rogue Nation could be the title of Trump’s entire campaign and presidency…as his winning was deemed “impossible”, and the nation needed to go “rogue” to elect this “rogue” candidate. “Minions” is also an apt description of Trump’s devoutly loyal followers.

The word “rogue”, defined as “a dishonest or unprincipled man”, made a very large appearance in the 2016 box office as well when Rogue One was a big box office winner. This meant that the “rogue” was not only a symbol the collective unconscious was desperate to make conscious, but also one that was advertised and marketed to the American public from the Summer of 2015 through to the end of 2016.

The top ten of 2016’s box office was chock full of primal words that indicated a less civilized, animalistic, predatory nature…such as Zootopia (a utopia of madness), Jungle Book (a handbook for life in a jungle), and Fantastic Beasts and Where to Find Them (a road map to the beast).

2016 also brought us the very clear signs of the hellaciously contentious energy in both the party primaries and in the general election. The most glaring examples were Captain America: Civil War and Batman v Superman which both told stories of internecine warfare with blue (Captain America) versus red (the billionaire Iron Man) as the opposing colors. (See visual aids below)

Another comic book movie, Suicide Squad was a top ten box office earner and it astutely summed up the feelings of the anti-Trump establishment Republicans and the Democrats after Trump’s victory.

But the biggest box office clue to Trump’s impending victory was the astounding success of Deadpool, the red clad, wise-ass outsider superhero, who premiered on the big screen in February of 2016. Is there any more Trumpish a superhero than the irreverent, anti-establishment Deadpool?

Hell or High Water, a 2016 Oscar nominee about two brothers who rob the corrupt banks in Texas that robbed their family, was another movie with wide shots of bleak environments (with a bleak reddish color palette), that thematically was right in Trump’s wheelhouse.

2012 ELECTION

Looking at other elections through the MWT is enlightening as well.

In 2012 Argo, Zero Dark Thirty and Lincoln, films about government accomplishing great things, were nominated and monopolized attention throughout the year leading to Obama’s re-election. These films told the narrative of government as effective and good…and obviously reflected a satisfaction with the status quo…which would mean an incumbent’s re-election.

Silver Linings Playbook was another Oscar nominee that year and its title is one of optimism (silver lining) and planning (a playbook)…which sums up Obama’s re-election message.

2012 also saw Django Unchained get Oscar nominations and do very well at the box office. The film is about a black man, Django - played by Jamie Foxx, getting revenge upon racist Southerners and slave owners. Of course, this archetype of the empowered black man in a racist America, was attached to Obama during his presidency.

2011’s Oscar nominees had two films that pointed towards Obama’s impending victory, the first was The Descendants, a movie set in Hawaii, the state of Obama’s birth, and The Help, a film about working class black women dealing with racism in the Deep South.

2008 ELECTION

Obama’s election in 2008 is also apparent when seen through the MWT perspective.

In 2007, No Country for Old Men won Best Picture and could have been a bumper sticker for Obama’s campaign against his older opponents Democrat Hillary Clinton and Republican John McCain.

Other nominees from that year were Michael Clayton, a story about a lone man taking on a corrupt corporate establishment, and Atonement. Obama ran as the archetypal fighter against corporate malfeasance…and his election would symbolize, among many voters, an atonement for the sin of slavery and Jim Crow.

2007’s box office also gave indication of a major shift occurring in the collective. Pirates of the Caribbean: At World’s End and Harry Potter: Order of the Phoenix were the top two movies that year. At World’s End symbolizes the ending of something, and the title Order of the Phoenix is a cry to rise like a Phoenix from the ashes (of the Bush administration, Wall Street collapse etc.) and restore “order”…which was the narrative and archetype Obama embraced.

Another top ten box office film was Legend, which starred Will Smith and told the story of a black man surviving a pandemic and working to find a cure. Once again, the archetype of the black savior is perfectly embodied by Obama.

In 2008, the box office was dominated by Hancock, a story of a black superhero, and The Dark Knight, both metaphors for Obama (a black man as a white knight, hence the dark knight) as the man to save America from the disastrous chaos of the Bush reign.

Other 2008 box office winners signaled pro-Obama sentiment as well, with Madagascar: Escape to Africa 2 and Narnia: Prince Caspian landing in the top ten for the year. Escape to Africa has the word “Africa” in the title, which is significant in an election where there is an African-American candidate…and “Prince Caspian” once again indicates preference for the younger - “prince”.

Although these film’s were not released until right after the election, both 2008 Oscar winner Slumdog Millionaire and nominee Milk, pointed to Obama winning. Slumdog Millionaire is the story of a poor Indian boy (who is brown skinned and born into poverty), overcoming great odds and making it big, while Milk is about a first…the first openly gay politician elected to public office. Obama, of course, would become the first black man elected to be president.

2004 ELECTION

Bush’s re-election in 2004 is also found in the MWT data.

In 2003, The Return of the King, a title that is an incumbent’s wet dream, won both the box office and Best Picture Oscar. Another Oscar nominee was Master and Commander: Far Side of the World, which is a powerful title in an election involving a “commander” in chief waging two wars on the “far side of the world”.

A plethora of sequels in the top ten box office of both 2003 and 2004, such as Matrix Reloaded, X2, Bad Boys 2, Spider Man 2, Shrek 2, Meet the Parents 2 and Ocean’s 12, all foresaw Bush’s reelection as he was going for a sequel in the form of a second term.

2004’s Oscar winner, Million Dollar Baby, could have been a moniker hung on Bush, as he was labeled by his critics as an entitled, petulant, silver spooned child born into enormous wealth, power and privilege. Another nominee, Sideways, indicated not a moving forward but rather a perpendicular movement…thus re-election.

2020 ELECTION

Which finally brings us to 2020.

Purely as a political observer I have long felt Trump was going to win re-election in 2020, and 2/3rds of the American public feel the same way. The MWT has also pointed, ever so slightly, in that same direction…until very recently. It was on Oscar night, when Parasite, the ultimate outsider (a foreign film with subtitles), beat out 1917, the status quo nominee, that I noticed a pronounced shift in the waves.

Parasite’s Best Picture win is a very clear signal that the economic populism of 2020 is an even more vibrant energy in the collective unconscious than it was in 2016.

Further proof of this is that in 2019, of the nine films nominated for Best Picture, a staggering six of them deal specifically with issues of class. Parasite, Joker, Once Upon a Time in Hollywood, Ford v Ferrari, The Irishman and Little Women all tell varying tales of class warfare and struggle. This is as strong an indicator of a single sentiment as we have ever seen in the art/culture wave of the MWT in recent memory.

The box office indicates a dramatic change coming as well, with Endgame (the highest grossing film of all-time) - which signifies a definitive ending, and Rise of Skywalker - indicating something rising, dominating, as did the overtly revolutionary populist Joker.

It is also noteworthy that both Endgame and Rise of Skywalker are the end of the respective story arcs of two record-breaking, blockbuster franchises. This Star Wars narrative arc is a cultural cornerstone and is over forty years old, and Marvel’s narrative arc has monopolized the culture for well over a decade. Both of these iconic stories ending in the same year is an extraordinarily compelling piece of evidence that the end of an era is upon us.

Rise of Skywalker is not only significant for these reasons, but also because of its color scheme. In the movie’s poster, the dominant color is now blue, whereas in 2016’s The Force Awakens, red dominating blue was the color scheme.

Endgame too has a color scheme of a purple-ish blue completely dominating red in its posters which is fascinating. The off-blue-ish color is striking because it is so unusual…and portends that not only is red waning but that it is not business as usual on the blue side of the divide.

These symbols in the art/cutlure wave could not be more clearly telling us that the thing ending is Trump’s presidency, and the thing rising is Bernie Sander’s class-fueled populist revolution.

Here are some more pieces of evidence to back up that assertion. Aladdin, the tale of a blue (Democrat) genie who grants wishes, was a top ten big box office winner last year. The symbolism is obvious as, fair or not, Bernie Sanders is being labeled as someone “giving away free stuff” by his critics in the establishment.

Another sign is much more esoteric, and that is the film Jumanji:The Next Level. The film was in the top ten of the box office last year and on its surface seems quite benign, but when you dig into it, things become pretty fascinating. Let me preface this by saying once again that this is Jungian dream interpretation, and you may find this interpretation to be a bridge too far. But here it is…

When you break the word Jumanji down into what it sounds like….it becomes “jew” + “manji”. Of course, the word “Jew” in the consciousness is striking in a year with the potentially the first Jewish presidential candidate.

The other part of this equation is even more subtle, but potentially much more powerful. The word “manji” is a Japanese word for a symbol…the symbol being the left facing swastika - as opposed to the right facing swastika used by the Nazis. To interpret this data from a Jungian perspective, that would mean that “Jew” + “manji” could be interpreted as a Jew who reverses the swastika/Nazism. I am not calling Trump a Nazi, but there is a strong sentiment in the culture that does attach him to the Nazi archetype. The conclusion to draw from this is that Jumanji symbolically means the current right (Republican) facing swastika will be reversed into a left (Democratic) facing manji. It might also signify Bernie Sanders, potentially the first Jewish candidate for President, will reverse the gains of the archetypal “Nazi”, Trump. (Again…I am not calling Trump a Nazi, only that he has been branded with the Nazi/“not-see” archetype in the public consciousness)

Another vital point is that like Trump in 2016, Sanders is running as the archetypal outsider. For instance, the media keep saying that Bernie is a joke and he can’t win the nomination or the general election, but remember, the media once said the same thing about Trump, and treated him with the same contempt.

Sanders is running against the establishment of both Washington AND the Democratic party. Also like Trump, he is despised by the mainstream media, who, like establishment politicians, belittle, dismiss and denigrate him every chance they get.

On a purely political and psychological level, it is obvious that the public viscerally loathes Washington and the media more than anything, which means that just like Trump in 2016, Sanders has the right enemies…and this will be a key to his success.

In conclusion, there is certainly a chance that the data that makes up the History, Empire, Generation, Time and Art/Culture waves, will shift in the crucial coming months, and the waves will obviously reflect, and I will report, that shift. But with that said, as currently configured, the Isaiah McCaffrey Wave Theory, most notably but not exclusively the art/culture wave, clearly indicates that Bernie Sanders is going to be the next President of the United States.

©2020

VISUAL AIDS

The blue-ish purple of 2019 Endgame surrounding red.

The blue-ish purple of 2019 Endgame surrounding red.

2019’s Rise of Skywalker has blue dominated red…in contrast to the color scheme of 2016’s The Force Awakens.

2019’s Rise of Skywalker has blue dominated red…in contrast to the color scheme of 2016’s The Force Awakens.

Blue once again taking up a larger percentage of the frame than red in 2019’s Rise of Skywalker.

Blue once again taking up a larger percentage of the frame than red in 2019’s Rise of Skywalker.

2016 - The Force Awakens has red front and center over blue.

2016 - The Force Awakens has red front and center over blue.

2016 The Force Awakens with its protagonist having the appearance of holding red…the color which dominates the frame over blue.

2016 The Force Awakens with its protagonist having the appearance of holding red…the color which dominates the frame over blue.

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Red v Blue in 2016’s Civil War.

Red v Blue in 2016’s Civil War.

Red v Blue in Batman v Superman…notice that red wins.

Red v Blue in Batman v Superman…notice that red wins.

Deadpool…the Trumpiest of superheroes…being snakry and wearing red in 2016.

Deadpool…the Trumpiest of superheroes…being snakry and wearing red in 2016.