'In the Heights' and the Woke Albatross
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The new movie musical ‘In the Heights’ is too woke for regular people and not woke enough for race-obsessed wokesters
The movie was relentless in marketing its diversity but is learning the hard way that you can never satiate the hunger of the woke beast.
In the Heights, the movie adaptation of Lin Manuel Miranda’s Tony Award winning musical about life in the Latino neighborhood of Washington Heights in New York City, was supposed to be ‘the movie of the summer!’
The film marketed itself as a “celebration” of diversity, and shamelessly boasted about its Latino writer (Miranda), Asian director (John Chu – Crazy Rich Asians) and all minority cast.
The film was aggressively marketed by Warner Bros., and was projected to rake in anywhere from $25 million to a staggering $50 million on its opening weekend, even though it was simultaneously being released on the streaming service HBO Max.
But then a funny thing happened on the way to blockbuster status… the movie embarrassingly underperformed. Despite rave reviews the movie made a measly $11 million and came in second at the box office to A Quiet Place II in its third week in theatres, it also fell flat on HBO Max.
Who would’ve thought that a rap-heavy musical that only has as its calling card its relentless diversity, and which features no stars but sells itself as the musical equivalent of a two hour and twenty-two-minute neo-liberal lecture on immigration and the DREAM Act, wouldn’t attract hordes of normal people to theatres or HBO Max?
Welcome to life in the Hollywood bubble.
The most hysterical thing about the In the Heights situation though is that in a delicious bit of irony, despite its supposed diversity bona fides, the film has come under attack from wokesters for its lack of “Afro-Latinx” representation.
During an interview Felice Leon of The Root challenged director Chu and cast members Melissa Barrera and Leslie Grace over the “white passing” and “light-skinned” cast and the lack of “black Latinx” actors in featured roles, and her criticism attracted much attention and support on Twitter and the media.
What makes this all so funny is that Lin Manuel Miranda, whose artistic talent at writing insipid raps and insidiously sappy tales is inversely proportionate to his over-sized ego, only became a cultural icon/pet of the establishment because he hungrily and wantonly embraced diversity, most notably with Hamilton.
The same is true of director John Chu, a filmmaker of gargantuan limitations whose only claim to fame is that he made a derivative rom-com (Crazy Rich Asians) but did it with an all-Asian cast.
With In the Heights, Warner Bros., Miranda and Chu were all trying to pander to the woke in order to line their pockets, and to see these proud politically correct poseurs squirm as they are hoisted by their own petard is, pardon the pun, in the heights of comedy.
As this glorious feast of woke cannibalism played out, Chu and Miranda both tried to assuage their attackers while barely concealing their own fury at being called before the tiny Torquemadas of Twitter as the newest woke inquisition raged.
Chu responded to the criticism by saying “…when we were looking at the cast, we tried to get people who were best for those roles…”. Uh-oh…that is a terribly “white” answer and sounds an awful lot like embracing meritocracy and not diversity.
Melissa Barrera, who plays Vanessa in the film, had an uncomfortably “white” answer to the lack of dark-skinned cast members too. Barrera said, “In the audition process, which was a long audition process, there were a lot of Afro-Latinos there. A lot of darker-skinned people. They were looking for just the right people for the roles, for the person that embodied each character in the fullest extent…”
I’m sure that Mr. Chu and Ms. Barrera’s newfound touting of meritocracy will quickly transform into a vigorous playing of the diversity card the second it works to their advantage.
As for the Patron Saint of Diversity, Lin Manuel Miranda, he originally replied to the uproar with a detached defiance saying, “it’s unfair to put any undue burden of representation on In the Heights”, which is woke-speak for ‘I am King of diversity how dare you question me?!’.
Of course, the mealy-mouthed Miranda, ever the craven eunuch, later changed his tune when the tide against him continued to rise, writing an embarrassing Twitter tome which started by his stating that he wrote In the Heights because he “didn’t feel seen” and ended with his tail firmly between his legs with, “I’m dedicated to the learning and evolving we all have to do to make sure we are honoring our diverse and vibrant community.”
The lessons in all of this In the Heights nonsense is two-fold. First, the film is “get woke, go broke” made manifest. Touting diversity instead of quality and entertainment as a main selling point for a movie, particularly a musical, is a sure-fire way to turn off regular people, particularly older ones, who are usually the audience for a movie musical.
Secondly, a business plan that puts placating the woke on the top of its list is doomed to fail. In the Heights is a corporate woke Frankenstein’s monster with its Latino writer, Asian director and all minority cast, and it still wasn’t enough for the woke. Nothing will ever be enough for the woke.
And if you like this ‘woke eating their own’ story about In the Heights…wait until December. That’s when the paleolithic woke pandersaurus himself - Steven Spielberg, premiers his remake of the Latino-themed musical West Side Story. It’s guaranteed to be ferventy woke but like In the Heights, not nearly woke enough to satiate the ever hungry woke beast.
A version of this article was originally published at RT.
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